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Yamaha Launches ATV/SxS BLU CRU Racing Support Program Championship Bonuses Slated for 2017 ATV and Side-by-Side Racers

Kennesaw, GA (February 7, 2017) – Yamaha Motor Corp., USA, launches a new ATV / SxS bLU cRU Racing Support Program committing a potential total payout of $100,000 in race win bonuses for ATV and Side-by-Side (SxS) racers competing in select classes and series aboard Yamaha’s 2016 or newer YXZ1000R and YFZ450R models.

Yamaha’s bLU cRU has been a very popular Supercross, motocross and off-road motorcycle racing program, and we’re excited to expand it to ATV and SxS racers this year, said Donnie Luce, Yamaha ATV / Off-Road Racing Coordinator.

 Racers can register online at to sign up and apply for bLU cRU benefits. Once approved, racers will receive a reloadable Yamaha bLU cRU debit card and $45 credit on their account for bLU cRU apparel. These racers will also be eligible for championship bonuses paid directly to their bLU cRU debit card.

 Championship bonuses for 2017 LORORS AZ is $7,500 in the Production 1000 UTV class.

 The Yamaha YXZ1000R is the worlds first and only pure sport SxS, and features an industry-exclusive five-speed sequential shift manual transmission and three-cylinder 998cc engine in a SxS. Delivering an unmatched direct connection experience between driver and machine, the YXZ1000R made its racing debut last year with a dominating performance, acquiring the titles and top positions in the LORORS Production 1000 UTV class in both Arizona and Southern California, as well as winning the TORC series debut Pro Stock UTV class.

 To register or view more information on Yamaha’s bLU cRU program, including all guidelines and requirements, visit Follow Yamaha racing at, and #Yamaha #YamahaRacing #bLUcRU #YXZ1000R #YFZ450R #AssembledinUSA

 About Yamaha Motor Corp., USA

Yamaha Motor Corporation, USA, (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

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